The Pasch Consulting Group (PCG) announces a change in their corporate identity and branding strategy.

The company will be known as PCG Digital Marketing with their new logo and marketing strategy to be unveiled in Orlando at the 2010 NADA Conference. All of their forthcoming marketing elements will also be branded with their new tagline, ‘Strategic Digital Marketing’.  

According to CEO Brian Pasch, the rebranding of his formerly self-titled company reflects their rapid growth in the marketplace as well as their ability to provide a comprehensive team approach to digital marketing solutions for a very diverse range of clients. 

“When we reviewed our business growth over the past four years, Search Engine Optimization and Website Design were just two of the services we’ve been providing. The term ‘digital marketing’ better reflects the scope of services and strategies we can implement for our clients which includes social media, paid advertising, branding and marketing strategies,” adds Pasch.

The digital marketing strategies provided by the PCG Digital Marketing Team includes leveraging social networking, blogging, Internet PR, Reputation Management, and microsite marketing, to name a few. According to Pasch, each strategy is custom tailored to the client’s goals and budgets. “We are a partner at the marketing planning table to see which digital strategies can bring the most benefit to the client.”

Brian Pasch has long been the public face and name behind the company’s remarkable success. He in an active writer on blogs and forums dedicated to digital marketing best practices, and is a nationwide speaker and educator at many of the automotive industry’s foremost conferences. Nevertheless, Pasch insists his company’s success is the result of a team effort complemented by his expanding team of professionals and industry experts.

PCG Digital Marketing will continue to serve varying industries including the auto community, legal, medical, manufacturing and retail. Their ability to provide strategic digital solutions to a number of diverse industries demonstrates the depth and breadth of their digital marketing knowledge. 

Coinciding with the name company’s rebranding is the promotion of Matthew O’Such to VP of Sales and also the addition of Tom Cowell as VP of Business Operations. The name change and shift in staff is consistent with CEO Brian Pasch’s commitment to providing excellent customer service and support as their clients leverage the ever-changing opportunities that exist in digital marketing.

For additional information on PCG Digital Marketing call 732-450-8200 or visit www.pcgdigitalmarketing.com

pasch consulting, pcg digital marketing

I’ve been covering the Toyota recall story lately and our consumer blog at www.toyotarecall.org has some very interesting comments from consumers on the Q&A page.

I would recommend that you scan some of the comments because they show the fear, confusion and anger that is building across America.

What Toyota dealers should be doing this week in their local media is a topic for a coming post. In the meantime….

While I was searching the phrase “Toyota Recall” in Google I saw that Chrysler was using this surge in search traffic to tell their safety and quality story. See the screen shot below:

Obviously Chrysler is trying to leverage the search traffic to drive their brand message and to drive consumers to their website.

Do you think this is a good strategy for Chrysler to pursue? Share you thoughts.

chrysler adwords toyota recall, toyota recall

Arbogast Conversion Vanshas selected the Pasch Consulting Group to assist their online marketing efforts in 2010. Arbogast is a leader and specialist in conversion vans and Dave Arbogast was the first to be coined the “Van Man”.

The Arbogast conversion van facility in Troy Ohio has grown over the years to make them one of the largest conversion van dealers in the United States. Since they deliver new and used Conversion Vans across the United States,  we have to create a national digital marketing campaign to reach their customer base.

We will be displaying Arbogast banner ads on our new national ad network which will create an additional stream of high quality consumer leads. When our ad network is completed in 2010, we will have over 400 websites in the largest metropolitan area targeting car and van buyers.

All clients that have chosen Pasch Consulting Group for their digital marketing strategies will benefit from our new national advertising network.

Conversion Van Dealers

Dave Arbogast is proud to offer a huge selection of conversion vans by Explorer Van Company. Explorer Van Companyhas been the leader in van conversions since day one. Both Dave Arbogast and Explorer have been close partners since the van company was created in 1980. Dave Arbogast was nicknamed the “Van Man” due to his success as a conversion van dealer.

Explorer Conversion Vans are practical for everyday use, reasonably priced, and of the highest quality. You will find that conversion vans on average are price lower than most SUV’s! It is transportation and luxurious comfort at its best! And Explorer Conversion Vans are custom vans, so you will have no problem finding one the suits your every need and desire.

Arbogast has many brands and models of conversion vans in addition the the Explorer line, click here to view their online inventory:

Arbogast Conversion Vans

Dave Arbogast Conversion Vans
3540 South Co. Road. 25A
Troy, OH 45373

http://www.conversionvansale.com

Sales: 1.866.975.3287
Service: 937.335.0068
Parts: 937.335.0068

conversion van dealer, conversion vans

Kim Depalma, CEO of Novel Promotional Marketing sent us an interesting article from her industry organization which could be a big hit at upcoming trade shows.  According to Kim:

Blame it on the swine flu but according to “The Advertising Specialty Institute” hand sanitizers are now one of the most popular branded items that companies are giving away to clients and employees.

Searches of the key words “hand sanitizers” by promotional products distributors via the Advertising Specialty Institute’s promotional products database jumped 439% for the period between October 2009 and October 2008.

Only searches for pens – which for years have been the best-selling branded product in the promotional products industry – were higher that period. In addition, searches for sanitizer products of all kinds jumped by triple digits this year.

Novel Promotional Marketing

Novel Promotional Marketing has consistently been on the consumer trend by using hand sanitizers as a promotion for trade shows. The style shown below will be marketed at this years NADA conference in Orlando, FL.

I ordered this design from Kim for the Automotive Marketing Boot Camp which is being held the day before the official start of the NADA Convention.

To order your personalized hand sanitizers call Kim at 732-859-0426

best promotional marketing items, best trade show giveaways, promotional marketing ideas

The Pasch Consulting Group has created a 2010 Digital Marketing Survey targeted for employees, managers and owners of car dealerships.   The 11 questions will only take a few minutes to complete and the results will be published on this blog.  We are interested to see how marketing budgets will be changing in 2010 as well as the awareness of important marketing tools at the owner, manager and ISM level.

Make Your Voice Count - Click Here For Survey

The initial data has been flowing in and the initial results are jaw dropping.  So, if you work at car dealership, we invite you to participate in the study.

With the 2010 NADA Convention less than 40 days away, the survey data will surely be a highlight of attendees and vendors when the data is published.  The initial data suggests that there are many large opportunities in 2010 for car dealers and vendors supporting the industry.

The initial survey data also speaks to a growing digital divide in the current organizational structure of US car dealers.   We are confident that the survey data will yield a number of follow-up surveys and discussions in the year ahead.

Click to participate today:  Take 2010 Digital Marketing Survey

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