The Pasch Consulting Group has created a 2010 Digital Marketing Survey targeted for employees, managers and owners of car dealerships. The 11 questions will only take a few minutes to complete and the results will be published on this blog. We are interested to see how marketing budgets will be changing in 2010 as well as the awareness of important marketing tools at the owner, manager and ISM level.
The initial data has been flowing in and the initial results are jaw dropping. So, if you work at car dealership, we invite you to participate in the study.
With the 2010 NADA Convention less than 40 days away, the survey data will surely be a highlight of attendees and vendors when the data is published. The initial data suggests that there are many large opportunities in 2010 for car dealers and vendors supporting the industry.
The initial survey data also speaks to a growing digital divide in the current organizational structure of US car dealers. We are confident that the survey data will yield a number of follow-up surveys and discussions in the year ahead.
Click to participate today: Take 2010 Digital Marketing Survey
