Kim Depalma, CEO of Novel Promotional Marketing sent us an interesting article from her industry organization which could be a big hit at upcoming trade shows. According to Kim:
Blame it on the swine flu but according to “The Advertising Specialty Institute” hand sanitizers are now one of the most popular branded items that companies are giving away to clients and employees.
Searches of the key words “hand sanitizers” by promotional products distributors via the Advertising Specialty Institute’s promotional products database jumped 439% for the period between October 2009 and October 2008.
Only searches for pens – which for years have been the best-selling branded product in the promotional products industry – were higher that period. In addition, searches for sanitizer products of all kinds jumped by triple digits this year.
Novel Promotional Marketing
Novel Promotional Marketing has consistently been on the consumer trend by using hand sanitizers as a promotion for trade shows. The style shown below will be marketed at this years NADA conference in Orlando, FL.
I ordered this design from Kim for the Automotive Marketing Boot Camp which is being held the day before the official start of the NADA Convention.
