It's All About Marketing» chrysler adwords toyota recall http://www.thetruthaboutpasch.com PCG Digital Marketing Mon, 09 May 2011 01:03:31 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Chrysler Targets Consumers Searching Toyota Recall http://www.thetruthaboutpasch.com/2010/01/chrysler-targets-consumers-searching-toyota-recall/ http://www.thetruthaboutpasch.com/2010/01/chrysler-targets-consumers-searching-toyota-recall/#comments Wed, 27 Jan 2010 23:38:40 +0000 http://www.thetruthaboutpasch.com/?p=129 Continue reading →]]> I’ve been covering the Toyota recall story lately and our consumer blog at www.toyotarecall.org has some very interesting comments from consumers on the Q&A page.

I would recommend that you scan some of the comments because they show the fear, confusion and anger that is building across America.

What Toyota dealers should be doing this week in their local media is a topic for a coming post. In the meantime….

While I was searching the phrase “Toyota Recall” in Google I saw that Chrysler was using this surge in search traffic to tell their safety and quality story. See the screen shot below:

toyota-recall-ppc

Obviously Chrysler is trying to leverage the search traffic to drive their brand message and to drive consumers to their website.

Do you think this is a good strategy for Chrysler to pursue? Share you thoughts.

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